How Do Free Apps Make Money?

Free apps that make money

We all know that mobile apps continue to flood the market. The mobile app industry welcomes new ideas to enlarge its area. While the e-commerce industry gets a new boost with mobile applications to sell products or services more conveniently, many individuals get a way to generate revenues by making demanding applications.

Gaming applications are the best example of free apps that make money. They are free to download but earn profit through in-app purchases.

Native app developers both for Android and iOS platforms get a great demand for making application on innovative ideas. Find out how a free app can generate money.

Free apps that make money

Which free apps make money?

There are generally three types of applications that grow huge in terms of earning profits

Gaming apps rank top when it is about making money. The recent year is witnessing a number of gaming applications do well to enhance the user’s interest. Candy Crush Saga and Pokemon Go steal the headlines. Every day, these games make huge money and build a strong ground for such applications.

Matchmaking apps are also not too far from the gaming industry. These applications have a long list of subscribers and they are even ready to pay charges for getting premium facilities. Tinder is a dating app and it is one of the top grossing apps.

Video streaming applications also see a sudden rise in the demand. Netflix opens up the new market and it runs on the subscription-based method.

Netflix quarterly revenue
how us audiences spend their time streaming video

The application industry gets bigger and better with giving space to new ideas. Some privately owned applications also place their position in the market and generate unexpected revenues through simple approaches. The apps like Telepathic and Hooked are top-grossing names in the book category. Their ideas were new as they came up with a simple yet interesting reading process.

Native Android app developers and iOS app developers have a tremendous demand these days. They have a task of developing an application that touches users’ intention greatly.

Besides the in-app purchases, there are many ways in which an application can generate revenue. Concentrate on advertising, email marketing, subscriptions, and other strategies to earn benefits from your app.

Pokemon GO

In App Purchase vs. Paid Apps​

In-app purchases are divided into three different categories – consumable, non-consumable, and subscription.

Users make a consumable purchase when they use their purchased products within the application, such as virtual currencies.

Non-consumables are the ones that have a permanent usage and they never expire, such as a new game level.

Subscriptions are used to get new features or unlock a new facility for a limited period validity.

Applications that come up with a paid download lost their demand in the competition. People no longer want to pay before the use.

This is why in-app purchases get a strong ground in the market. The applications allow users to download without any charge and offer limited services. They fixed a subscription charge for premium features.

In-app purchases became the buzzword in the app industry, and app owners successfully catch the right interest through it.


There are generally four types of advertising that help an app gain revenues.

Interstitial ads are the full-screen pop-ups which displays at a specific time frame. Users can close such ads by tapping the close button.

Banners or display ads come in different shapes and sizes and they appear at the top or bottom of an application.

In-app video ads are also common and these ads display as an in-app reward.

Native ads are especially designed for promoting products.

E-mail campgains:​

App developers design and develop applications, and it is the strategy that makes them famous. Email campaigns are an old concept and still is in use by marketers. It increases the reach of an application. It is essential when you want to promote products or inform buyers about discounts and offers.

In conclusion, free apps make money only when the app serves for a purpose which actually matters.

Read more: Top 12 Game Makers – Best Game Engines

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